As AI chatbots like ChatGPT, Claude, and Perplexity become primary sources of information, brands are waking up to a critical truth: visibility in AI-generated answers is the new SEO.
It’s no longer just about ranking on Google. It’s about being present—and accurately represented—inside the responses AI gives your customers. When someone asks a chatbot, “What’s a good budget wine brand?” or “Where can I buy low-sugar Prosecco?” your brand either shows up… or it doesn’t.
At Fig.1, we see this shift as a seismic opportunity—and a looming risk. Tools from players like Profound and Brandtech are helping brands monitor their AI footprint, but that’s only part of the equation. Visibility in AI isn’t something you opt into—it’s something you train for. And it starts with what you feed the internet.
Just like SEO strategy demands clean content architecture, schema, and relevance, AI visibility demands clarity, consistency, and strategic signal-setting across every public-facing asset—from product pages and blog content to press releases and FAQ markup.
It also demands a shift in mindset:
• Treat every product description like a conversation starter.
• Use natural language your customers use—not just what Google likes.
• Optimize for meaning, not just keywords.
At Fig.1, we’re not just helping brands appear in AI responses—we’re helping them own the conversation.
We build AI agents that don’t just answer questions—they sell. From training bots to reflect your brand voice to deploying agents that guide, convert, and re-engage, we’re reimagining how brands use AI to talk to their customers.
Your next sales rep? AI.
Your most responsive marketer? AI.
The difference is not in the tech—it’s in how it’s trained, deployed, and experienced.
Because in the AI era, it’s not just about showing up.
It’s about being unmissable.