For many shoppers, navigating the wine aisle can feel like an overwhelming puzzle. Endless shelves of bottles, countless varietals, and cryptic labels can turn what should be an enjoyable experience into a confusing one. That’s where WX Brands saw an opportunity to innovate.

The Challenge: Demystifying Wine Discovery for Shoppers

As a leading wine brand group, WX Brands recognized the need to make wine shopping more approachable and engaging. Shoppers often struggle with:

• Choosing the right wine for a specific occasion or meal

• Feeling confident in their selections

• Accessing personalized advice in-store and online

This challenge became even more pressing as shoppers increasingly expect seamless, interactive experiences across all touchpoints—whether browsing online or strolling through a store.

Our Solution: Corks and Cheers – The AI-Powered Engagement Agent

In collaboration with WX Brands, Fig.1 developed Corks and Cheers: an innovative, AI-driven engagement platform designed to transform the wine shopping experience.

Here’s how Corks and Cheers works:

• Personalized Recommendations: The AI assistant provides tailored wine suggestions based on shopper preferences, occasions, and food pairings—making it feel like having a personal sommelier in your pocket.

• Real-Time Engagement: Whether online or in-store, the AI agent interacts directly with customers through dynamic microsites, QR codes, and point-of-sale displays, creating a seamless bridge between digital discovery and physical purchases.

• Integrated Marketing Activation: Corks and Cheers supports digital ads, social campaigns, and influencer collaborations, turning static marketing into personalized conversations.

• Smart Learning & Optimization: The platform continuously analyzes shopper interactions, refining recommendations and guiding future marketing strategies.

This innovative AI agent doesn’t just answer questions—it educates, entertains, and inspires shoppers to try new wines and expand their palates.

Beyond Retail: AI-Powered Sales & Marketing Transformation

At Fig.1, we believe AI isn’t just for customers—it’s a powerful tool for empowering internal teams as well. With Corks and Cheers as a foundation, WX Brands now benefits from:

• AI-Backed Sales Training: Real-time insights, competitive data, and emerging trends to equip sales teams with an edge in today’s fast-paced market.

• Data-Driven Marketing Optimization: Predictive analytics to fine-tune messaging, targeting, and campaign execution, maximizing return on investment.

• Continuous Learning: Ongoing updates and training modules to keep teams ahead of consumer trends and market shifts.

What’s Next? The Future of AI in Beverage Discovery

Corks and Cheers is just the beginning. The future of beverage discovery is smarter, more intuitive, and hyper-personalized. Here’s a glimpse of what’s ahead:

• Conversational AI Assistants: Next-level digital sommeliers offering real-time advice and pairing tips.

• Predictive Buying Behavior Analysis: AI anticipating shopper preferences before they even search.

• Expansion into Beer, Spirits, and Functional Beverages: Extending the same personalized experience to every aisle.

Fig.1 and WX Brands are leading the way in reimagining how shoppers discover, explore, and fall in love with new beverages.